Thinking about starting a podcast for your yoga business? Great idea. Many people turn to podcasts for a way to absorb content.
But first, why start a podcast for your yoga business?
Podcasting allows you to convey a message using your personality, which comes through much stronger than written word. You build trust quicker with your audience because of this; your voice breeds emotional connection.
That said, podcasting definitely isn’t for everyone. It’s a huge exercise in being seen- it’s vulnerable by nature (okay, unless you’re podcasting about cryptocurrency or something. But this article isn’t about that)!
If you feel called to start a podcast I encourage you to go for it. In my experience, having a podcast can be a deep healing process in and of itself (because of what I mentioned above!). From a business standpoint, it’s a great way to get your work and message out into the world. It’s a powerful marketing tool, because it really helps people get to know you.
It’s also possible to monetize your podcast, although I’m not going to speak to that in this article and would recommend you think about your podcast more as a creative project and a marketing tool for your services, classes, retreats, and workshops.
So how do you start a podcast for your yoga business?! First up: clarify your podcast vision and theme.
Clarify your podcast vision and theme
Before you work about equipment or marketing, it’s important to clarify the vision for your podcast (which will birth the podcast theme). Ask yourself:
- Who is your audience for the podcast? (Likely, it’s the same audience as the audience for your business)
- What message do you want to share with your podcast and what kinds of episodes naturally stem from that? (For example, if the message you want to share is that yoga is for everybody, maybe each episode interviews a yogi from a different background about their journey and practice)
- What do you want people to leave your podcast knowing how to do, thinking about, or wanting to explore? (For example, do you want them to leave your podcast knowing how to run a retreat? Understanding yoga poses for back pain? Knowing how to meditate? Wanting to explore tantric yogic practice?)
Start with those questions, and you may find that those questions naturally lead to more questions. Beautiful! Keep asking and answering questions until you feel like you have a clear vision and theme for your podcast.
Once you have that, in practical terms, your vision and theme will need to manifest as:
- Your podcast title and subtitle
- Your podcast category on iTunes – check out the updated 2019 list of categories here
- Your cover art (I recommend making this in Canva)
More may stem from this as you continue with the show. For example, maybe you decide to create a website specific to your podcast. But to get started, I recommend simply adding a podcast page to your existing website that shares what the podcast is about, popular episodes, and links to listen as well as access show notes.
The equipment you need to start a podcast
There are tons of articles online sharing the high-tech, high-budget way to start a podcast. I’m not going to be sharing that- because I don’t believe you need it. I’ve been podcasting for three years and my podcast audience has grown pretty large, and this is the equipment I use:
- My iPhone headphones to record episodes
- GarageBand on my MacBook for recording solo episodes, mixing, and editing
- Libsyn for podcast hosting
- Zoom to record interviews (if you choose to do interviews)
- My website on Squarespace for my podcast webpage and blog show notes (check out my podcast page for an example of what yours could look like)
That’s it! Honestly, starting a podcast on the tech side is really a lot simpler than you think. I get emails from folks all the time asking me about the tech I use and now you know how simple the things I use are! But I keep using them because they work and they’re cheap, keeping my cost of podcasting low so I can keep doing it joyfully and with ease.
How to get your podcast live
Getting your podcast live on different platforms can be tricky, but remember that once you get through it, you’ll likely never have to do it again. Yay! There are many articles about this, and I’ve compiled a list here for you to work through:
- How to get your podcast on iTunes (note the specific artwork size requirements)
- How to get your podcast on Spotify
- How to get your podcast on GooglePlay
- How to get your podcast on SoundCloud
- How to get your podcast on Stitcher
In order to submit your podcast, you should have at least one episode live (this can be an intro episode). The only other thing I would add is that you don’t need to be everywhere, but the more places you are the more traffic you can get! In my opinion, the platforms you really don’t want to miss out on are the ones I listed above.
Starting to market your podcast
This is a big one! Now that you have your podcast ready, you want people to be able to listen to it. This could be a whole article (or book, probably) on its own. But here are some thoughts to get you started:
- Leverage your existing social media platforms – promote your new podcast on Instagram, Facebook, etc.
- Interview guests and ask the guests to share their interview with their audience
- Run a Facebook ad – click here to learn how
- Send an email to your list telling them about your show
- Ask your friends, family, and loyal customers/clients to review the podcast on iTunes to help you get some ratings and reviews right away
If you don’t already have a huge audience (and you definitely don’t need one to start a podcast!), just know that growth may be slow at first. But keep putting out quality, consistent episodes and act as if there are already thousands of people listening – because hopefully one day there will be, and they’ll likely go back and listen to those older episodes!
Want more tools for your yoga business? Explore other great resources from The Yoga Nomads below:
- How to Increase Traffic to Your Website
- How to Craft the Perfect Yoga Bio Across All Your Platforms
- How to Know What Your Online Community Is Interested In