Copywriting 101 for Yoga Teachers

Copywriting for Yoga Teachers

Copywriting is the key to the success of your yoga business.

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Simply put, it’s words that you use to communicate on your online platforms.

Without effective copywriting, you won’t be able to sell your products and services online. In this blog, I’m sharing a few key things you need to know about copywriting for yoga teachers as well as some resources to help you go deeper.

Keep scrolling to read on!

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Make it About your Ideal Client

Personal storytelling is a huge part of the work I do personally. But I can still make that about the people I serve by asking questions like “can you relate?” And “are you struggling with this, too?”

Whatever you’re sharing, pull your ideal client or student into the experience, into the share. Involve them in the conversation and speak to their needs, issues, and desires.

Be Authentic

This is huge! Be authentic. Don’t present yourself as someone you’re not, and don’t feel like you need to fall into the “expert” trap. The online world has enough experts, so just be yourself. People fall in love with your authenticity, they relate to your authenticity, and they see themselves in your authenticity so let it come through!

Simplify your Copywriting

Sometimes we make things more complicated than they need to be. So just get to the point! Say what you want to say without the flowery language, the beating around the bush, the complex language. Simplify, simplify, simplify!

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Make your Copy Easy to Read

Dense paragraphs and words you need to use a dictionary to understand are no-nos. You don’t need to water down your content but you do need to make it readable! Use words people understand (in the yoga realm, this could look like using the English names of poses rather than Sanskrit) and break up your content with bullet points, photos, short paragraphs, headings, etc. Here’s a great example of an easy-to-read Instagram post!

Have a Purpose

Everything you write should have a purpose (and that purpose does not always need to be to sell something!). So before you start writing something, ask yourself: what is my purpose for this content? It could be to educate about hip-opening yoga poses, sell tickets to a workshop, get folks to receive a free meditation on your email list, or something else. Whatever it is, get clear about the purpose for your content first, then write it!

Speak the Language of your Ideal Client

How does your ideal client describe their life, their issues, their problem? Rather than use the language you might use to talk about what they’re going through, use the language they use. This might require some research and some looking back into past emails and messages with clients and students, and that’s okay! Take the time to dive into this – it will make all the difference.

What are your copywriting struggles? What do you love about copywriting? Let us know in the comments, and send this article to a friend who needs to know all about copywriting for yoga teachers!

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Copywriting 101

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About Eryn Johnson

Eryn is a reiki practitioner, tarot reader, and trauma conscious yoga teacher whose work centers around using spiritual tools to come home to yourself. She is the host of the Living Open podcast for mystics and seekers, a show focused on helping listeners in their own evolution. If she’s not teaching yoga or reading tarot you can probably find her reading a book, buying plane tickets, or googling someone’s birth chart. Follow along with her work at and

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